Pictures of Craig Morris, Company Director Tatu Pictures Ltd

3 Reasons your business needs a promotional video, 2015

I’m guessing the main aim of your business is to drive your sales in the upward direction whilst keeping the customers you have and connecting with new ones.  I’m also guessing that this is not something that is easily done, especially in this fast paced, modern, cutthroat world.

Well fear not, as help is at hand in the form of video marketing.  I’m talking about having a bespoke film made for you to use as a promotional tool for your business, here are three thumping good reasons why you should consider it…

Customer Trust

In an ideal world, every company would like to connect with their potential customers face-to-face, though unfortunately the reality is quite different in this world of emails and mobiles; video is a powerful tool when used wisely, allowing your business to make that bond on your behalf.

It is said that 96% of Customers find video helpful for marking online purchase decisions (ReelSEO) and 73% of consumers are more likely to purchase after watching a video (ReelSEO).  Even with all the fancy technical wizardry that can go into creating a film, people still trust video and as the statistics show, they trust video marketing.  A good video is very engaging to it’s audience, connecting with the viewer on an emotional level, building rapport and trust before you have even made contact.

Visitors who view video’s on a website stay on average 2 minutes longer (Comscore); given that the average internet user appears to have a short attention span and will click away quickly, those two minutes can be a game changer.

Excellent ROI (Return on Investment)

The initial cost of having a video can be expensive, depending on what your needs are.  Yes, of course you could go ahead and shoot the film on your mobile phone or tablet and then cobbling something together, but ultimately when a potential customer views this on the front page of your website, what assumptions do you think they will make about your business?  Think about it for a moment, have you ever seen a video online that has put you off doing business with a company or person?

51.9% of marketing professionals worldwide say that video has the best ROI (eMarketer).

A film reflects your business; a noticeably amateur video will say the same about your business, which obviously causes damage rather than good.  Spending out on a high quality video, that has been carefully crafted, meticulously planned in advance and created specifically for your needs, will give a professional polish to your company.  Interested people who are unable to meet with you face-to-face will look at your business website, in particular your video, as though walking into the reception room of your company, what image would you like to give?

Over half of 25-54 year olds share videos online (eMarketer) and it’s also predicted that Internet video traffic will be 69% of all global consumer Internet traffic in 2017 (Cisco).  It is a digital world, like it or not and a your video could be one of the many being shared right now, giving you and your business global exposure.

Think about the initial outlay in terms of customers.  How many customers will you gain from having a video that can not only take pride of place on your website’s homepage but also be shared on your social media?  How many customers would you need to cover the cost of the video production?  If YouTube receives over 1 billion unique visitors each month (YouTube) and is always increasing, is that a market you should be tapping into?

Google rewards video

The chances of getting a page one listing on Google increase 53 times with video (Forrester Research).  It is a well known fact that if you have a film on your website, you gain an immediate advantage over your competitors that have not invested in it yet.  Google ranks you higher in it’s listings if you have a featured video.

A video on your site, makes you easier to find by potential customers searching for you and your services; they are also more likely to click on your link when given their search results.

It is said that a picture is worth 1000 words, how many words do you think a video is worth?  A minute of video is worth 1.8 million words (Forrester Research).

So there you have it.  In this digital era, it is abundantly clear that video is one of, if not the, most powerful marketing tool.  It does not matter what business you are in, a film instills trust, it gives your potential customers an insight into your business, your staff, your services without ever leaving their chair.  Lets face it, we are all connected for most of the day, and if you ask yourself honestly, when you are surfing the internet, do you prefer to read reams and reams of text or to watch a short video?

I thought so … So do your customers…

 

Craig Morris (Company Director)

Tatu Pictures Ltd, Video Production company Cardiff

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